January 31, 2023 - Filmmaker Joshua Ashish Dawson (SPA SYBARITE)

SPA SYBARITE, 3min., USA, Experimental
Directed by Joshua Ashish Dawson
The World health organization states that “Although it is unequivocal that climate change affects human health, it remains challenging to accurately estimate the scale and impact of many climate-sensitive health risks. In the short- to medium-term, the health impacts of climate change will be determined mainly by the vulnerability of populations, their resilience to the current rate of climate change, and the extent and pace of adaptation.”

https://instagram.com/joshuaadawson

Get to know the filmmaker:

The thoughts that led to writing this film have been very organic. It started when a few years ago I worked in an architecture firm as a designer. The firm mostly designed high-end hotels and I was very intrigued by the conversations that I would have with clients regarding how the designs of these projects were driven by its marketing. Most of which aimed to target the wealthiest people.

This sparked an idea in my head to think about how the marketing surrounding wellness ebbs and flows with the current preoccupations of its target demographic and isn’t held to the same level of scientific scrutiny as the pharmaceutical industry.

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